Cooking Up a Business: Lessons from Food Lovers Who Turned by Rachel Hofstetter

By Rachel Hofstetter

Tales and suggestion for making a enterprise out of the nutrition you're keen on.

Do you could have a keenness for scrumptious nutrients and need to create your individual enterprise out of it, yet do not know the place to begin? Cooking Up a company is vital examining for aspiring marketers and provides you a real-world, up-close-and-personal preview of the fascinating trip. via profiles and interviews with nationally recognized foodstuff marketers from Popchips, Vosges Haut-Chocolat, trace Water, Mary’s long gone Crackers, Love Grown meals, Kopali Organics, Tasty, Evol, Justin’s Nut Butters, Cameron Hughes Wine, and extra, you are going to achieve acceptable, sensible suggestions that teaches you ways to be successful today:

• tips to create a countrywide brand—with no connections or experience
• the key to getting conferences with supermarket buyers
• the #1 factor you want to find out about nutrition safeguard regulations
• Why a grassroots funds can help you you succeed
• particular recommendation for gluten-free, natural, wine, and beverage companies
• What each entrepreneur needs anyone had advised them at first • Why doing what you like is often a good suggestion

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Additional info for Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too

Sample text

Marc also knew where the job openings were. Within days, he introduced me to a young, baby-faced fish cook named Ali Barker. Ali had been the saucier and chef poissonnier at La Côte Basque, which at the time was a great training ground for a number of promising young chefs including Todd English and Charlie Palmer. I was also interested in two sous-chefs: Scott Campbell, a young cook recommended by a culinary teacher named Peter Kump (whom I had also met through Bryan); and Marcie Smith, a cook at Barry and Susan Wine’s four-star Quilted Giraffe.

This gastronomic adventure had been largely designed for us by my father, and it felt good to reconnect over something he was so good at. The dollar was very strong, enabling three ravenous young men to eat abundantly and well for modest prices. I loved finding good value in places off the beaten path; in fact, I was uninterested in dining at the most expensive places. I always drank Saint Veran instead of Pouilly-Fuissé, pinot bianco instead of pinot grigio, and Saint Aubin instead of Puligny-Montrachet.

I made arrangements through a variety of resources, including my Roman family at La Taverna da Giovanni; my cooking teacher in New York,Andrée Abramoff; and my father, to study cooking in Italy and France for the next three and half months. ” Though we hadn’t had even one date at this point, we had been involved in a quiet but determined courting dance. “I think we need to go out to dinner before I leave,” I said. We started with drinks at the Algonquin Hotel, barely made the curtain for Noises Off at the Brooks Atkinson Theatre on Broadway, took a cab down to Tribeca for dinner at the Odeon (then perhaps the liveliest and most delicious late-night dining spot south of Canal Street), sauntered over to Le Zinc for afterdinner drinks, and walked all the way up to the West Village for more drinks and conversation at another late, favorite restaurant,Texarkana.

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