
By Evangelos Christou, Marianna Sigala
Social media is essentially altering the way in which travelers and travelers seek, locate, learn and belief, in addition to collaboratively produce information regarding tourism providers and tourism locations. providing state-of-the-art concept, examine and case reviews investigating internet 2.0 functions and instruments that rework the function and behavior of the hot iteration of guests, this publication additionally examines the ways that tourism enterprises reengineer and enforce their enterprise versions and operations, akin to new carrier improvement, advertising, networking and information administration. Written by way of a world crew of researchers widely recognized for his or her services within the box of the net and tourism, chapters contain purposes and case reviews in a variety of commute, tourism and rest sectors.