By Ellen Fein, Sherrie Schneider
For the 1st time in a single volume--in a unique outsized format--comes "The Rules" and "The principles II," the exceptional bestsellers that captured the curiosity of hundreds of thousands of readers looking for Mr. correct. unique.
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Additional info for All the Rules: Time-tested Secrets for Capturing the Heart of Mr. Right
The glittering diamond earring rested in my left hand, which I slowly closed into a ﬁst. I explained that I would make the earring ﬂy from one hand into the other, invisibly. All of the guests looked at me with skepticism as I opened my left hand: empty. They craned their necks in closer. I then opened my right ﬁst: also empty. The lady’s face turned pale. ” I pointed to her ear, and her hand darted upward. She screamed in shock as she discovered that her earring had reappeared pierced in her ear.
They may think that magic is hokey—that it’s for children, not adults. But their resistance doesn’t rattle me. I just put a mental check mark next to the number one. ” I push forward with the second trick. I think to myself, “They’re still not responding. ” I weather the second phase of resistance with the knowledge that I’ve almost reached their threshold. I ﬁnd a transformation in people’s faces at the end of the third trick. They have no more reason to resist my advances once I’ve proven myself worthy of their attention.
It’s based on Maxim 3: Don’t State—Suggest. We create the Magic Moment through a simple gesture, like waving a magic wand or wiggling our ﬁngers. After a dramatic pause, we show the results of that gesture. But let’s be honest here. Does the wand wave actually do anything? Do the wiggling ﬁngers really make magic happen? In the context of the performance, they certainly do. But in reality, such gestures are theatrical devices that magicians use to build conviction. When I’m performing, my onstage persona believes that I have real magic powers.