Agent-Based Modeling of Sustainable Behaviors by Amparo Alonso-Betanzos, Noelia Sánchez-Maroño, Oscar

By Amparo Alonso-Betanzos, Noelia Sánchez-Maroño, Oscar Fontenla-Romero, J. Gary Polhill, Tony Craig, Javier Bajo, Juan Manuel Corchado

Using the O.D.D. (Overview, layout ideas, aspect) protocol, this name explores the position of agent-based modeling in predicting the feasibility of assorted techniques to sustainability. The chapters integrated during this quantity encompass genuine case stories to demonstrate the software of agent-based modeling and complexity conception in gaining knowledge of a route to extra effective and sustainable existence. the themes lined inside of contain: families' attitudes towards recycling, designing selection bushes for representing sustainable behaviors, negotiation-based parking allocation, auction-based site visitors sign keep an eye on, and others.

This collection of papers may be of curiosity to social scientists who desire to research extra approximately agent-based modeling in addition to specialists within the box of agent-based modeling.

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3 Model Design Decision trees for selected pro-environmental behaviours (including all norm transmission behaviours) in the questionnaire were implemented in a NetLogo model WERC-M Q (Worker-Environment Reinforcement Choice Model: Questionnaire). The process of adding dynamics to a static questionnaire involved (a) adding a social network to the agents; (b) interpreting the questions on local norms and norm transmission included in the questionnaire, where these appeared in the explanatory variables of the decision tree: Modelling Everyday Pro-environmental Norm Transmission 33 Fig.

For this, a survey on green electricity was designed and implemented to explore the reasons that encourage the decision for green energy consumption. The survey consisted of a questionnaire about the general attitude towards the environment, social norms and personality indicators of the participants themselves. Additionally, we included a brief experiment of the awareness of social media as a suitable communication channel about switching from grey to green energy. To identify empirical evidence for decision factors of agents, a number of characteristics and attitudes were defined and tested in the survey.

This seems especially the case for considering variables of involvement. Experimentation The survey’s experimental part showed some indication that manipulating the visual cues given by the message’s background picture influenced participants’ expressed S. Schaat et al. 2 0 Simulation results Empirical data Fig. 8 Comparison of simulation and survey results in the CogMAS project 100 150 50 100 0 50 would not would recommend recommend 0 would not switch no picture would switch picture no picture picture Fig.

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